Seung Yong Chung is a South Korean-American businessman and marketing executive who became publicly known partly through his marriage to American actress, writer, and producer Diane Farr.
Professionally, Chung has built a career in entertainment and lifestyle marketing. He co-founded Cashmere Agency in 2003 and has served as its CEO since its establishment.
His personal life attracted additional attention after he married Farr in 2006. Their 14-year marriage produced three children before the couple separated in 2020.
Away from that connection, Chung maintains a relatively private public profile. This biography explores his background, parents, education, business career, marriage, children, finances, and other known personal details.
Quick Bio
| Full name | Seung Yong Chung |
| Year of birth | 1970 |
| Age | 55 years old (as of 2025) |
| Birthplace | Seoul, South Korea |
| Current residence | Los Angeles, California, United States |
| Nationality | South Korean and American |
| Ethnicity | Asian |
| Religion | Christianity |
| Profession | Businessman and marketing executive |
| Education | Virginia Polytechnic Institute and State University (Virginia Tech); The George Washington University |
| Father | Young Ja Chung |
| Mother | Tae Wha Chung |
| Siblings | Not stated in the provided information |
| Relationship status | Divorced |
| Ex-wife | Diane Farr |
| Children | Beckett Mancuso Chung, Sawyer Lucia Chung, Coco Trinity Chung |
| Height | 6 feet 3 inches (190 cm) |
| Weight | Approximately 176 pounds (80 kg) |
| Hair colour | Black |
| Eye colour | Dark brown |
| Estimated net worth | $19.8 million |
| Known for | Co-founder and CEO of Cashmere Agency; former husband of Diane Farr |
Early Years and Family Background
Seung Yong Chung was born in Seoul, South Korea, in 1970. Although he was born in South Korea, he spent most of his formative years in the United States. His family reportedly relocated there when he was approximately two years old.
His parents are Tae Wha Chung and Young Ja Chung. Both had established professional careers of their own. Tae Wha worked as a nurse and later retired. She was formerly employed by George Washington University Hospital in Washington, D.C.
Chung’s father, Young Ja Chung, worked in international business. He served as president of Intraco Korea, a Seoul-based company involved in importing and exporting manufactured products.
The available information does not identify any siblings, so details about whether Chung has brothers or sisters are not publicly provided in the source material.
Education and Academic Qualifications
Before establishing himself in marketing and business, Chung pursued higher education in finance and information systems.
He attended Virginia Polytechnic Institute and State University, commonly known as Virginia Tech. From 1988 until 1992, he studied at the university’s Pamplin College of Business and earned a Bachelor of Science degree in Finance.
Chung subsequently continued his education at The George Washington University. Between 1993 and 1995, he pursued a Master of Science degree in Information Systems.
His academic background therefore combined financial training with knowledge of information systems, preceding his eventual move into business leadership and entertainment marketing.
Seung Yong Chung’s Business Career
Chung established his professional reputation in marketing, particularly in work connected to entertainment, culture, and lifestyle brands.
One of the most significant developments in his career came in 2003, when he co-founded Cashmere Agency alongside Ted Chung. The business was previously known as Chung and Associates.
Seung has reportedly held the position of CEO at Cashmere Agency since February 2003. In this role, he has been involved in leading a business that brings together expertise from fields including advertising, entertainment, and news media.
Cashmere Agency focuses on lifestyle marketing and culturally relevant campaigns. Its work involves identifying cultural and consumer trends and applying those insights to marketing strategies.
The company has also been described as an award-winning agency. Chung’s leadership of the business represents the central part of his professional career and public identity outside his former marriage.
How Did Seung Yong Chung and Diane Farr Meet?
Chung’s relationship with Diane Farr brought significantly more public attention to his personal life.
Farr is an American actress, producer, and writer known for television productions including Rescue Me, Numb3rs, and Splitting Up Together. She later appeared as Sharon Leone in Fire Country.
Before meeting Chung, Farr had experienced a difficult breakup with a previous fiancé. Following that relationship, she decided to stop dating for a year. During that period, however, she met the man who would eventually become her husband.
Their relationship also involved navigating cultural differences. Farr publicly recalled that Chung told her during their fifth date that his parents might have concerns about their relationship.
According to the account, those concerns related to preserving Korean traditions and uncertainty about how someone from outside Korean culture would carry those traditions forward.
Rather than ending their relationship over the issue, the couple continued together and eventually found a way to incorporate their different backgrounds into their marriage celebrations.
Marriage to Diane Farr
Seung Yong Chung and Diane Farr married on 26 June 2006.
Their wedding incorporated both Korean and Western traditions. The combination helped recognise Chung’s cultural heritage while also reflecting Farr’s background.
Their interracial and intercultural relationship became one aspect of their story that Farr discussed publicly. Chung himself, however, remained comparatively private despite being married to a well-known actress.
The marriage lasted approximately 14 years. During that time, Chung and Farr became parents to three children.
Seung Yong Chung’s Children
Chung and Farr share one son and two daughters. Their eldest child is their son, Beckett Mancuso Chung.
The couple subsequently welcomed twin daughters named Sawyer Lucia Chung and Coco Trinity Chung.
Their children arrived relatively close together. Farr reportedly became pregnant with their first child around the time of the couple’s wedding. When their son was approximately nine months old, she unexpectedly became pregnant with the twins.
Because all three children were born within a relatively short period, Farr humorously referred to them as her “Irish triplets.”
Despite their parents’ public profiles, particularly Farr’s acting career, the children have generally not been the focus of extensive public attention.
Divorce and Life After the Marriage
Chung and Farr’s marriage came to an end in 2020 after approximately 14 years together.
Neither Chung nor Farr publicly disclosed a specific reason for their divorce in the information provided. Consequently, claims about what caused their marriage to end would be speculative.
Following the divorce, Chung continued to be associated primarily with his business career and Cashmere Agency. His former wife has likewise continued working in entertainment.
Farr has not publicly disclosed a subsequent marriage in the supplied information, while Chung’s post-divorce romantic life is also not detailed. He appears to maintain considerable privacy regarding his relationships and personal affairs.
What Is Seung Yong Chung’s Net Worth?
Seung Yong Chung’s net worth has been estimated at $19.8 million in the provided source.
His wealth is attributed primarily to his business career and his work as a marketing executive. His long-running position as CEO and co-founder of Cashmere Agency forms the main publicly identified source of his professional earnings.
The figure should be treated as an estimate rather than a confirmed financial disclosure, as no independently verified breakdown of his assets, investments, income, or liabilities is included in the supplied information.
For comparison, Diane Farr’s net worth was estimated in the source at $2 million, with her income associated with her acting and filmmaking work.
Height and Physical Appearance
Seung Yong Chung is reported to stand 6 feet 3 inches, equivalent to approximately 190 centimetres.
His reported weight is around 176 pounds (80 kilograms). He has black hair and dark brown eyes.
Who Is Diane Farr?
Although Chung has an established business career, a significant portion of the wider public knows his name because of his former marriage to Diane Farr.
Born on 7 September 1969, Farr is an American actress, writer, and producer. Her television career includes appearances in Rescue Me, Numb3rs, Splitting Up Together, and Fire Country.
In Fire Country, she portrays Sharon Leone, a California Fire Division Chief and the mother of lead character Bode Donovan.
Farr’s father is Thomas E. Farr, a retired mail processor who has lived in Port Charlotte, Florida.
Despite sharing a surname with actor Jamie Farr, Diane Farr is not related to him according to the information provided.
Lesser-Known Facts About Seung Yong Chung
Chung was born in South Korea but moved to the United States when he was only about two years old, meaning that most of his upbringing took place in America.
His educational background spans two distinct but complementary areas: finance and information systems. He completed his undergraduate studies at Virginia Tech before earning a master’s degree from The George Washington University.
Chung and Diane Farr addressed the cultural differences surrounding their marriage by incorporating Korean and Western elements into their wedding.
He became a father relatively soon after marrying Farr. The couple eventually had three children within a short period: their son Beckett and twin daughters Sawyer and Coco.
Although his relationship with a television actress increased public interest in him, Chung has largely kept his private life outside the spotlight and focused his professional attention on his marketing career.
Where Is Seung Yong Chung Now?
Based on the supplied information, Seung Yong Chung resides in Los Angeles, California. His professional life remains closely associated with Cashmere Agency, the company he co-founded in 2003.
Unlike Diane Farr, whose acting work naturally places her in front of television audiences, Chung has generally maintained a lower public profile. His recognition comes primarily from his leadership in the marketing industry and his former marriage to Farr.
His combination of financial education, technology-focused graduate studies, and marketing leadership has shaped a career extending over decades. While details about his private life remain limited, his role in building and leading Cashmere Agency remains the defining feature of his professional biography.
Final Thoughts
Seung Yong Chung has built a professional identity as a businessman and marketing executive, even though mainstream audiences may be more familiar with him because of his former marriage to Diane Farr. Born in Seoul and raised largely in the United States, he developed a strong academic background in finance and information systems before entering the business world.
His most notable professional undertaking has been Cashmere Agency, which he co-founded in 2003 and went on to lead as CEO. His personal life became more visible following his 2006 marriage to Farr, with whom he shares three children. Although their marriage ended in 2020, Chung has continued to maintain a relatively private lifestyle while remaining associated with his career in marketing and business.
FAQs About Seung Yong Chung
Who is Seung Yong Chung?
Seung Yong Chung is a South Korean-American businessman and marketing executive. He is the co-founder and CEO of Cashmere Agency and is also known as the former husband of American actress Diane Farr.
How old is Seung Yong Chung?
Seung Yong Chung was born in 1970 in Seoul, South Korea. He was 55 years old as of 2025, although his exact date of birth is not provided in the available information.
Who is Seung Yong Chung’s ex-wife?
Seung Yong Chung’s ex-wife is actress, writer, and producer Diane Farr. The couple married on 26 June 2006 and ended their marriage in 2020 after approximately 14 years together.
How many children does Seung Yong Chung have?
Seung Yong Chung has three children with Diane Farr. They have a son, Beckett Mancuso Chung, and twin daughters, Sawyer Lucia Chung and Coco Trinity Chung.
What is Seung Yong Chung’s net worth?
Seung Yong Chung’s net worth is estimated at $19.8 million in the provided source. His wealth is primarily associated with his business and marketing career, although the estimate has not been independently verified.
